Revamping a Simple eCommerce Site into a Modern Online Shopping Experience
The Man Project is an ecommerce website that sells male accessories with a portion of the proceeds going towards male mental health charities. When they approached us, they had an existing website on Shopify but were looking to revamp it and move it to the WooCommerce platform. Our job was to ensure that the website was future-proof and scalable, and that it had a design that was more intuitive and modern than the original.
We streamlined the checkout process, automated marketing emails, and optimised files and page load speeds to enhance the user experience. The new design is clean, modern, and professional, and we introduced conversion rate optimisation techniques to ensure that it is highly effective in generating sales.
We also focused on enhancing the navigation of the website, making it more simple for customers to find and purchase the products they want.
The biggest challenge we faced was to move the existing website to the WooCommerce platform without losing any of the existing data. We had to ensure that the website’s performance and usability were not compromised during the transition.
We carefully planned and executed the migration to ensure that all data was securely transferred to the new platform. We also implemented best practices in website design and development to optimise the website’s performance and usability.
The new website has a significantly improved design and user experience, and it is highly effective in generating sales. The client is happy with the results, and we continue to work with them to improve the website’s performance further.